七十二家房客

从“老手艺”到“金名片” 余杭助力余杭纸伞绽放新生_我的网站

A |     每日商报讯 江南雨季，总有一柄油纸伞，撑起千年未散的优雅风情。在余杭区瓶窑镇，有一项以竹为骨、以纸为魂的浙江省级非遗，在匠人指尖细细流转。如何让老手艺不被时光淹没，让非遗活在当下烟火里？余杭区市场监督管理局用一次次上门服务、一场场精准帮扶，给出了自己的答案。作为服务个体工商户与企业的前沿阵地，区市场监管局始终坚持“精准培育”的工作理念，从市场对接到品牌培育，从资源链接到成长孵化，一步步把服务做进个体工商户和企业的心坎里。    Director SS Rajamouli watched Avatar: Fire and Ash at a special screening in India. After catching up with the film, he interacted with director James Cameron ahead of the release of Avatar: Fire & Ash (2025). Rajamouli spoke to Cameron via a live video conference. And during the conversation, Cameron expressed his interest in visiting the sets of Rajamouli's upcoming film, Varanasi. The Hollywood filmmaker offered to drop in on the sets of the Rajamouli's directorial to oversee the second-unit's processes.                                                  I’d love to come to Rajamouli’s film set: Cameron     Rajamouli spoke to James Cameron for the session titled ‘Meeting of the Minds’: James Cameron in conversation with SS Rajamouli, Avatar: Fire & Ash. The 30-minute-odd video clip was released on the YouTube channel of 20th Century Studios India. Rajamouli and James Cameron’s video interaction has become an instant viral sensation on Wednesday afternoon. Their conversation sparked off great interest in both their films. Rajamouli watched Avatar: Fire and Ash and said, “I felt like a child in the theatre.” James too expressed his interest to come to India and watch Rajamouli working. “I would love to come to your set. May I come to your set sometime and watch you create your magic?” In his reply, Rajamouli replied, "Oh...that would be an absolute pleasure Sir. You are most welcome and not just my unit, but the entire film industry will be thrilled.”          ‘Love to operate the camera’     Rajamouli also stated that he has been shooting for Varanasi, and it’s almost a year now. “Another seven-eight months to go. We are in the middle of the shoot.” Cameron also expressed that he would love to operate the camera and shoot some second-unit shots for Rajamouli – much to the latter’s delight. Their interesting and light-hearted conversation has quickly become the talking point on social media.Also Read: Varanasi: Did Director SS Rajamouli Tweak The Title?。本期，就让我们走进杭州余杭仁仙油纸伞手工坊，看一把油纸伞如何在区市场监管局的护航下，从瓶窑小镇走向世界舞台。

B | 杭州余杭仁仙油纸伞手工坊个体工商户亮点：浙江省级非物质文化遗产“余杭纸伞”传承工坊，凭借旗下“人间品”油纸伞成功入选2025年度“浙江省名特优新个体工商户”，产品远销海内外，是传统手工艺与市场经营融合发展的标杆。余杭纸伞，这门自乾隆年间便声名鹊起的老手艺，藏着七十二道工序的匠心：取3—5年生毛竹制骨，以柿漆裱糊桃花纸，刷桐油防腐，绘吉祥纹样，耗时7至15天方成一柄。

C | 然而，独门绝技在手，却也曾因缺少合规经营的主体，险些断了烟火。随着市场需求不断增长，工坊在主体注册规范、经营范围界定、线上经营合规、品牌建设提升等方面产生更高需求。传统手艺人专注技艺打磨，却对现代经营规则不甚熟悉，亟须通过专业指导来规范经营、擦亮品牌、拓宽市场。

D | 先行一步，为老手艺铺就新路径区市场监管局主动上门，化身“政策宣讲员”。针对工坊“制作+研学+销售”的复合属性，逐项拆解注册流程与经营范围，预判并提示合规风险。线上经营同样密切关注，指导规范宣传话术、完善产品信息、提升展示品质……将服务落细落小，只为传承步伐踩稳踩实。托举一程，让好手艺擦亮金招牌工坊初具规模后，区市场监管局陪着传承人冲刺省级“名特优新”，不是应付式填表，而是一次次共同梳理：“名”，源自百年口碑；“特”，在于独门手艺；“优”，等得起每一道工序质检；“新”，让油纸伞跳出传统雨具的条框。

E | 材料反复打磨，亮点层层提炼。最终摘得这块“金字招牌”，既是工坊的荣耀，也是区市场监管局与匠人同心协力的有力见证。聚成一脉，让指尖技艺走向大舞台荣誉的背后，离不开接地气的市场对接。区市场监管局依托线下展销会、个体工商户服务月专场推介等平台，为油纸伞拓宽销路、拓展市场。杭州余杭仁仙油纸伞手工坊凭借旗下“人间品”油纸伞成功入选2025年度“浙江省名特优新个体工商户”，成为省级非遗传承与个体经营融合发展的典范。如今，这把油纸伞早已不只是遮风挡雨的物件：走出瓶窑小镇，登上米兰设计周国际舞台。

F | 走进故宫文创，与顶级文化IP跨界联名。亮相春晚舞台，向全国观众展示东方美学。从江南一隅到世界舞台，余杭纸伞用东方美学，将文化底气转化为市场回响，也让守着这门手艺的人，日子跟着亮堂起来。

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